Storytelling Via Social Media As A Success Factor In Education For Geological Specialties
Technical University Bergakademie Freiberg, Germany
Nowadays, social media have a major impact on the lives of schoolchildren and students, whereas topics such as nature, environment, geology and extraction of raw materials are hardly ever discussed. The school curricula of most German federal states, for example, do not include any teaching units on the origin, use and necessity of mining sites and the prevailing geology.
The project SOCIAL NATURE was designed to generate interest in these topics and to increase knowledge about them. Through excursions, individually designed teaching units, various didactic methods and a personalised social media storytelling approach, young people were trained in Saxony, Germany over a period of almost one year.
The whitethroat Dan acted as a testimonial using pictures, videos and a multitude of social media posts.
The content was created for social media from the point of view of the whitethroat. The work was based on the research of the participants, impressions gained while visiting the mining site, interviews with experts as well as lectures in an informative and entertaining way. The participants were deeply sensitized and motivated by the research at the mining site, because they worked together and empathized with the bird.
The gross reach of the project amounts to more than 10,000 contacts.
As a result of the project, the level of knowledge among the participants in raw materials/energy, biodiversity/environment and digital/social media was measurably increased, and interest in these subject areas also increased.